Search
Engines are something of an enigma these days. Search
Engines will often change their algorithm for indexing
and categorizing web pages so it makes the process
of having your page listed in the top ten results
very difficult. If you do however, it will be done
with sheer luck. There are a few things you can
do to your web page to raise the rankings of your
site.
Keep it Clear and Concise
Narrow down on the most likely search terms customers
will use to find your products or services. Keep
the content on your web site contained around these
main terms. (More general content will rank lower
if it is not related to the search term)
Alt Tags
Insert comments in all of your 'ALT=""' tags for
your images, Information relating to your product
or service.
Get Linked
Referring Links. I can not stress this point hard
enough. The more links you have from other websites
to yours will increase the popularity of the page.
Submitting your site to FFA (free for all) lists
will help your site rank higher in the search engines.
Use relevant Content
Some search engines will penalize a site that looks
like they are trying to spam their way up the rankings.
This is done by putting excessive keywords in the
body and description tags. As long as your content
is relevant to your product or industry you should
rank well.
Get listed on Yahoo!
Out of all search engines make sure you submit your
site to Yahoo! Although not a search engine Yahoo!
is a human organized web directory and one of the
most popular globally. Yahoo! will guarantee a sizeable
amount of quality traffic to your site.
Honest Keywords
Keep your META tags short, relevant and concise.
Too long a description and too many keywords could
be detrimental to your site's ranking.
More is Better
Submit your website to all of the common search
engines and directories no matter how obscure. Don't
forget to submit to foreign and regional search
engines.
